Susan Wyant's professional staff at The Dominion Group maintain personal involvement with every project, providing expertise in virtually all therapeutic areas, and a comprehensive understanding of the therapeutic decision-making process and clinical management issues in each area. With access to in-house technical knowledge, we feel that perhaps our greatest strength is in the more challenging and/or complex therapeutic areas, such as anesthesiology, oncology, hematology, immunology, infectious disease (including HIV/AIDS), and critical care medicine. We can provide insight to many of the issues associated with each therapeutic field such as identification of appropriate medical specialties, patient referral patterns, and the dynamics of decision making in the various healthcare market segments, including ambulatory care, hospital, long-term care and managed care settings. This type of insight is critical to the development of an effective marketing research plan.

In particular, The Dominion Group has conducted extensive marketing research with oncology, hematology, immunology and surgical specialists covering a wide variety of topics. Although these audiences are often difficult to access, The Dominion Group has successfully completed many qualitative and quantitative studies with these specialists. We currently have over 250,000 of these physicians in our database.